Case 02 · Former company
Car Wash Development Groß-Gerau
Took over an established car wash in August 2016 and developed it further with new pricing, regional marketing, recruiting and the 2018 modernisation.
Overview
When we took over in August 2016, the annual volume was around 17,000 car washes. With new pricing, regional marketing, targeted recruiting and operational improvements, we developed the business step by step.
In 2018 the facility was modernised with a new façade and modern washing technology. The annual volume grew to around 30,000 car washes. The business was handed over in March 2025.
Measures
Key measures
- Restructuring and optimising the pricing
- Planning and running regional marketing campaigns
- Recruiting and developing the staff structure
- Operational improvement of the car wash
- Modernising the facility in 2018
- Renewing the façade and investing in modern washing technology
Results & key figures
17,000to30,000
car washes per year, from the takeover to after the development
At takeover in 2016around 17,000
After the development+76%around 30,000
Our contribution
- New pricing
- Regional marketing
- Recruiting
- Operational improvements
- Modernisation 2018
Timeline
- 08/2016Takeover
- 2018Modernisation
- 03/2025Handover
Further experience in the Rhine-Main area
Car washes, investments, site development and consulting, including the development, planning and modernisation of car wash sites.
- Wiesbaden
- Mainz-Mombach
- Mainz-Kastel
- Groß-Gerau
- Bingen